ExpandaBrand Confirm Continuing Trend In Effective Event Branding Methods
Australian based ExpandaBrand confirms in a recent communique the continuing strong trend by corporates to use effective event branding methods.
ExpandaBrand specialises in flags and banners and other textile based promotional devices. These include teardrop banners, marquees, custom Inflatables and market umbrellas. They are vertically Integrated company, including weaving and coating their own fabrics. 95% of their hardware is also made in-house putting them in a unique position in the industry.
Mr Dylon Bailey, owner of ExpandaBrand said, “Forbes this year published that US Digital marketing spend will near $120 billion by 2021. This forecast has increased over the last few yeras. We are seeing similar increases in corporates currently seeking branding ideas that are non-digital.” He went on to say, “Corporates are aware that there are diminishing returns with digital marketing spend as it gets harder to have their message heard in the congested digital space. Businesses are seeing that through launch and activation events they can get exposure in a cost effective way. It is at these types of events that our type of product range excels. The portability means that a space can be ‘owned’ by a brand in 10 minutes with one or two people required to set it up. The other element we have noticed is that great photos of these brand activation events are then been used in social media to gain exposure in the digital space. ’
ExpandaBrand pride themselves that no order is too small or too big. Servicing a global market they have the capacity to supply large volumes but will give just as much care to the customer wanting only small quantities.
Mr Bailey said, “When done well we know a brand activation promotion alone can be extraordinary effective. We have a complete range of feather banners and products for an innovative brand or product activation for the most sophisticated of client briefs. We have extensive experience with over the past 15 years of working with leading marketing agencies that we can assist any client with suggestions to assist their objectives.”
ExpandaBrand is an Australian specialist in the manufacture and supply of printed teardrop banners, marquees and other textile based promotional devices, including related hardware. They operate from Australia’s two largest cities, Melbourne and Sydney but service all of Australia and internationally.
They have over 15 years’ industry experience and have a significant array of leading international corporates as long standing clients.
To learn more about the company and its range of innovative promotional flags, banners and marquees list the website here: http://expandabrand.com.au/
p: 1300 850 571 | i: +61 2 9438 6100 | f: 1300 760 654
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